Our Identity

Building our brand The King Saud University’s refreshed identity supports our goal to be recognized as a global leader in our industry. Backed by an organization at the forefront of education and research, we are committed to ‘pushing the boundaries’ in the creation of a world-class university. The hallmark of a world-class brand is consistency and clarity. In the pages that follow, we explain the strategic thinking for how we position The King Saud University and introduce its new visual identity.

Our 2030 vision is to be a world-class university and a leader in building the knowledge society .

Pioneering Our communications open up new areas of thought. We are original, distinctive and fresh. We do not appear different for the sake of it. Clear Our communications are simple and straightforward. We avoid clutter and complexity.

Sure-footed Our communications are unambiguous, powerful and consistent. Sure-footed is not about being slow and staid.

Graceful All our communications are beautifully elegant, simple and well- designed. We do not follow others.