Designed to be implemented across a broad range of media, our logo works best in color against white or light colored backgrounds. The full color version of the KSU logo is the preferred version and should be used wherever possible.
In exceptional circumstances or in those situations where good quality reproduction cannot be guaranteed or where specialist
finishing techniques are employed, a black and a white version of the logo may be used. The shield element can be used alongside the main logo in situations where it is important to highlight the university’s heritage and prestige. For examples of this please refer to page 17.
Note: Always use the electronic artwork provided—never attempt to redraw or recreate the KSU logo.

	KSU full color logo		KSU shield
Full color logo (preferred version)		Full color logo (preferred version). For use on photographic and light colored background.
Black logo (exceptional use)		Black and white logo. For use in those instances in which full color printing is not available or where poor print quality may affect the integrity of the KSU logo
White logo (exceptional use)		White logo. For use in those instances in which full color printing is not available or where poor print quality may affect the inteegrity of the KSU logo

• Logo artwork files and nomenclature

	For print: KSU_MasterLogo_Color_CMYK.eps KSU_MasterLogo_Color_PMS.eps For screen: KSU_MasterLogo_Color_RGB.ai  KSU_MasterLogo_Color_RGB.png		For print: KSU_ShieldLogo_Color_CMYK.eps KSU_ShieldLogo_Color_PMS.eps For screen: KSU_ShieldLogo_Color_RGB.ai KSU_ShieldLogo_Color_RGB.png
	For print: KSU_MasterLogo_Black_CMYK.eps For screen: KSU_MasterLogo_Black_RGB.ai KSU_MasterLogo_Black_RGB.png		For print: KSU_ShieldLogo_Black_CMYK.eps For screen: KSU_ShieldLogo_Black_RGB.ai KSU_ShieldLogo_Black_RGB.png
	For print: KSU_MasterLogo_White_CMYK.eps For screen: KSU_MasterLogo_White_RGB.ai  KSU_MasterLogo_White_RGB.png		For print: KSU_ShieldLogo_White_CMYK.eps For screen: KSU_ShieldLogo_White_RGB.ai  KSU_ShieldLogo_White_RGB.png