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Building our brand

The King Saud University’s refreshed identity supports our goal to be recognized as a global leader in our industry. Backed by an organization at the forefront of education and research, we are committed to ‘pushing the boundaries’ in the creation of a world-class university.

The hallmark of a world-class brand is consistency and clarity. In the pages that follow, we explain the strategic thinking for how we position The King Saud University and introduce its new visual identity.