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Color Palette

Fresh, bright and bold—our primary color palette—KSU Blue and KSU Cream have been specifically selected to reflect our pioneering attitude and the originality associated with the King Saud University.

To ensure creative flexibility, the KSU secondary colors— KSU Grey and KSU Black may be used as tints in 10% increments to create visual interest and to help structure informational hierarchies.



KSU Blue KSU Cream KSU Grey KSU Black
C 100 M 25 Y 10 K 0
C 10 M 8 Y 16 K 0
C 20 M 0 Y 0 K 50
C 0 M 0 Y 0 K 100
R 0 G 132 B 189
R 227 G 224 B 210
R 116 G 137 B 149
R 0 G 0 B 0
HEX #0084BD
HEX #748995
HEX #000000
PMS 640c
PMS 9143c
PMS 7544c
PMS Process Black c


Adobe Color Swatches: KSU


For spot colour printing (e.g. for stationery) always use PMS* 640c. This should also be used as a target for production of any signage materials.
For digitally printed materials always use the 4-color process (CMYK) color values.
For on-screen applications (e.g PowerPoint) use the RGB values and for websafe colors (e.g. websites) use the HEX values.
*Pantone® Matching System

Last updated on : January 12, 2023 2:57am