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Pioneering
Our communications open up new areas of thought. We are original,
distinctive and fresh. We do not appear different for the sake of it.

Clear
Our communications are simple and straightforward. We avoid clutter
and complexity.

Sure-footed
Our communications are unambiguous, powerful and consistent.
Sure-footed is not about being slow and staid.

Graceful
All our communications are beautifully elegant, simple and welldesigned.
We do not follow others.

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