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Our design components—our logo, colors, typography and graphics—have been carefully crafted to bring The King Saud Universtiy brand to life. The schematic applications on the following pages—from stationery to brochures, from advertising to way-finding —demonstrate the effectiveness of these components in action.

Letterheads examples are shown below.
There are three distinct tiers of letterhead template.

A- A department within the university

B- A college within the university

C- And a department within the college.

A: KSU Letterhead ENG TemplateA v1.ai B: KSU Letterhead ENG TemplateB v1.ai C: KSU Letterhead ENG TemplateC v1.ai

Note: certification bar code labels will always appear on the lower left corner of the letterhead, as shown below.

Business cards examples are shown below.

There are three distinct tiers of business card template.

A- A department within the university,

B- A college within  the university.

C- And a department within the college.

 

A: KSU BusinessCard ENG TemplateA v1.ai B: KSU BusinessCard ENG TemplateB v1.ai C: KSU BusinessCard ENG TemplateC v1.ai 

Letterheads and business card examples are shown below. The letterhead uses the King Saud University grid and both departmental and information lockups.

 

 

KSU Final stationery arabic v2.ai

 

 Note:
certification bar code labels will always appear on the lower left corner of the letterhead, as shown below.

The example below demonstrates a typical prospectus design incorporating a slip case cover to house the document. Note the use of the KSU shield as an embossed secondary graphic device.

 

Note:To use or own third-party photography, you must purchase rights separately.

The examples below demonstrate the effectiveness of KSU identity elements on collateral materials such as brochure covers. The title lockup has been adjusted to fit with the departmental lockup in this case. Use this arrangement when there is only one tier of information in each division.

Designs of internal spreads demonstrate the flexibility of the KSU grid allowing for a range of visually interesting layouts.

Note: To use or own third-party photography, you must purchase rights separately

The examples below demonstrate usage of the KSU identity elements on outdoor advertising. Note: In the case of college communications—due restricted space and low visibility beneath the KSU logo—in instances where the standard lockup is being implemented, department information may be placed within the support graphic (shield) as a sign off to the main content.

 

 

Note: To use or own third-party photography, you must purchase rights separately

The examples below demonstrate principles for wayfinding applications.

Guiding principles include:

  • Directional information panels (shown in KSU grey) should be equal to the width of the KSU logo
  • A minimum of three directional panels should be used aligned to the top of the KSU logo. If more are required, they should be stacked as per the example below left

 

Exterior signage follows the same principles as that for interior wayfinding. In those instances in which exterior signage is required to ‘wrap’ around fascia elements, always ensure the individual components are equal in height as demonstrated below.

The same principle applies for exterior signage applications that appear on a single flat surface. In all instances, the King Saud University identity standards must be adhered to for final implementation.. 

 

The examples below demonstrate the creative flexibility when implementing the King Saud University identity elements in websites, intranets and other digital communications. 

In instances in which a more ‘calm’ and ‘elegant’ aesthetic is required, KSU Cream may be used as the dominant background color. Where a more energetic, vibrant aesthetic is required, textural colored photographic backgrounds may be implemented.

In all instances, always ensure maximum legibilty between text and imagery is maintained. 

 

 

Note: To use or own third-party photography, you must purchase rights separately