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The following pages introduce the basic identityelements of the King Saud University brand.

If used consistently and seamlessly across our brand communications, we can we build recognition and distinctiveness in the market—supporting our vision to become a world-class university and leader in building a knowledge society.

Our logo comprises three primary elements: the KSU typography, the KSU shield and the KSU holding shape—a rectangle with a rounded bottom right corner. Collectively, these are referred to as the KSU logo

 

Designed to be implemented across a broad range of media, our logo works best in color against white or light colored backgrounds. The full color version of the KSU logo is the preferred version and should be used wherever possible.
In exceptional circumstances or in those situations where good quality reproduction cannot be guaranteed or where specialist
finishing techniques are employed, a black and a white version of the logo may be used. The shield element can be used alongside the main logo in situations where it is important to highlight the university’s heritage and prestige. For examples of this please refer to page 17.
Note: Always use the electronic artwork provided—never attempt to redraw or recreate the KSU logo.

 

  KSU full color logo   KSU shield
Full color logo (preferred version) Full color logo (preferred version). For use on photographic and light colored background.
Black logo (exceptional use) Black and white logo. For use in those instances in which full color printing is not available or where poor print quality may affect the integrity of the KSU logo
White logo (exceptional use)

White logo. For use in those instances in which full color printing is not available or where poor print quality may affect the inteegrity of the KSU logo

 

 

The KSU logo should always be surrounded by an area of clear space known as an ‘area of isolation’ to ensure no text, images or graphic elements overpower it. The area of isolation is calculated using an ‘X’ value, ‘X’ being equal to the distance between the typography and the shield.

The minimum area of isolation specified is equal to 1 ‘X’ all around the KSU logo as demonstrated below. This is a minimum specification and should be increased wherever possible.

The KSU logo should always be surrounded by an area of clear space known as an ‘area of isolation’ to ensure no text, images or graphic elements overpower it. The area of isolation is calculated using an ‘X’ value, ‘X’ being equal to the distance between the typography and the shield. The minimum area of isolation specified is equal to 1 ‘X’ all around the KSU logo as demonstrated below. This is a minimum specification and should be increased wherever possible.

Note: Always use the electronic artwork provided—never attempt to redraw or recreate the KSU logo.

For document layouts, we have developed a consistent yet flexible grid for placement of titles, sub titles and graphic elements to be used on all King Saud University communications. 

The KSU grid is comprised of 3 main columns—each being equal to the width of the KSU logo. Gutters (internal margins) are based on an ‘X’ value , ‘X’ being equal to the space between the KSU typography and shield in the KSU logo.

Page margins are equal to the width of the shield in the KSU logo

 

The KSU logo should only ever appear in one of two fixed positions on brand communications:

For stationery, literature and documentation—the logo should only ever appear in its fixed position at the top right hand corner of the given format.

For outdoor advertising applications—the logo should be used as a signature sign-off and appear in its fixed position at the bottom right hand corner of the given format.
 
The examples below demonstrate the construction of a standard A4 grid format with alternate KSU logo placements for alternate communications. 
 

College and departmental lockups should be ‘stacked’ beneath the logo as demonstrated below.

When using a college denomination, it is always locked up to a line graphic beneath the college name. Should a college department name also be required, it may only appear beneath the underline.

When using a department denomination only, it appears beneath the KSU logo without the line graphic.

The only exception to these rules is when the logo is being used as a sign off on outdoor advertising applications. In those cases the departmental names should appear in the body copy. See page 28 for example applications.

Secondary level information such as document titles or contact information, may be aligned horizontally with the KSU logo. Placement of secondary level information on the KSU grid is demonstrated below. Key principles include:

The KSU logo should be placed in its fixed position occupying one third of the given format with secondary level information occupying the remaining two thirds as demonstrated below. 

 

For documentation and collateral including literature, the KSU shield may appear as a support graphic in the bottom right hand corner of the given format as demonstrated below. In these instances, always ensure the KSU shield is the same width as the KSU logo.

On advertising formats, the shape of the KSU shield may be used as a holding device for messaging. In these instances, the KSU shield should appear as a support graphic occupying two thirds of the given format and appear top left as demonstrated below.

The examples below demonstrate the more common mistakes made when implementing the KSU logo and should be avoided at all cost.

Before considering the design of any application of using the KSU identity elements, please ensure that you have fully consulted the guidelines. If in doubt, please contact the Brand Marketing Team, details of which can be found on page 34 of this document. 

Fresh, bright and bold—our primary color palette—KSU Blue and KSU Cream have been specifically selected to reflect our pioneering attitude and the originality associated with the King Saud University.

To ensure creative flexibility, the KSU secondary colors— KSU Grey and KSU Black may be used as tints in 10% increments to create visual interest and to help structure informational hierarchies.

 

 

KSU Blue KSU Cream KSU Grey KSU Black
C 100 M 25 Y 10 K 0
C 10 M 8 Y 16 K 0
C 20 M 0 Y 0 K 50
C 0 M 0 Y 0 K 100
R 0 G 132 B 189
R 227 G 224 B 210
R 116 G 137 B 149
R 0 G 0 B 0
HEX #0084BD
HEX #E3E0D2
HEX #748995
HEX #000000
PMS 640c
PMS 9143c
PMS 7544c
PMS Process Black c

 

Adobe Color Swatches: KSU Swatches.zip

 

Note:
For spot colour printing (e.g. for stationery) always use PMS* 640c. This should also be used as a target for production of any signage materials.
For digitally printed materials always use the 4-color process (CMYK) color values.
For on-screen applications (e.g PowerPoint) use the RGB values and for websafe colors (e.g. websites) use the HEX values.
*Pantone® Matching System

Our approved English print typeface for KSU communications is Stag Sans, a simple, professional and modern font. It may be used in the following weights and styles to facilitate clear signposting and to create visual interest

Four weights of Stag Sans are permitted for use in English based print communications: Stag Sans Light, Stag Sans Book, Stag Sans Medium and Stag Sans SemiBold.

When setting titles, subtitles and body copy, black should be used on white or light colored backgrounds, with text reversed out white on dark backgrounds.

 
 
 
For Download fonts:
 

Note: To use or own third-party fonts, you must purchase rights separately

For digital applications—Arial—a standard system font has been selected as the default typeface. Typical usage examples include text setting in PowerPoint presentations or where dynamic content is required such as HTML text setting in websites and intranets.  

Both Arial Regular and Arial Bold are permitted for use in English based digital applications.

When setting titles, subtitles and body copy, black should be used on white or light colored backgrounds, with text reversed out white on dark backgrounds.

 

Note: To use or own third-party fonts, you must purchase rights separately

Our approved Arabic print typeface for KSU communications is GE Dinar One, a simple, professional and modern font. It may be used in the following weights and styles to facilitate clear signposting and to create visual interest.

Both GE Dinar One Light and GE Dinar One Medium are permitted in Arabic based print applications.

When setting titles, subtitles and body copy, black should be used on white or light colored backgrounds, with text reversed out white on dark backgrounds.

Note: To use or own third-party fonts, you must purchase rights separately

For digital applications—Arabic Transparent—a standard system font has been selected as the default typeface. Typical usage examples include text setting in PowerPoint presentations or where dynamic content is required such as HTML text setting in websites and intranets.

Both Arabic Transparent Regular and Arabic Transparent Bold are permitted for use in Arabic based digital applications.

When setting titles, subtitles and body copy, black should be used on white or light colored backgrounds, with text reversed out white on dark backgrounds.

 

Note: To use or own third-party fonts, you must purchase rights separately